Action Force was a brand of European action figures released in the 1980s that was based on the Action Man toyline. It was also used to introduce G.I. Joe: A Real American Hero toys to European markets.
Following the demise of the Battle Action Force strips, a weekly Action Force comic was launched by Marvel UK on 8 March 1987, consisting of reprints of the US G.I. Joe comic book and new UK-exclusive short strips. The G.I. Joe comics were adjusted to fit into the UK strip's continuity and had all references to G.I. Joe replaced with Action Force, and the UK-exclusive strips maintained a separate continuity from the US G.I. Joe comic. The Action Force comic was canceled in 1988 after fifty issues due to low sales and was replaced with Action Force Monthly, which was itself canceled after fifteen issues. The Action Force Monthly title printed new stories as well as reprinting stories from the weekly title. The magazine was released in the US under the title G.I. Joe – European Missions.
In late 1989, the G.I. Joe story reprints were continued in the UK Transformers comic under the name G.I. Joe the Action Force to conform to the toyline. The reprints changed back to G.I. Joe until they were dropped in 1991. I